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Sports Mobile App Upgrade

Anonymous — Thu, 17 Feb 2022 09:54:20 GMT

I believe that EE customers who have the mobile app as part of their package can upgrade to the full app for £5pm. That upgrade path seems to be via EE. Is this option available to BT mobile customers who also have the mobile app included? If so how is it ordered?

Re: Sports Mobile App Upgrade

DarrenDev — Thu, 17 Feb 2022 10:00:16 GMT

Unfortunately not @Anonymous - your only options are those listed here: https://www.bt.com/sport/buy

Re: Sports Mobile App Upgrade

Anonymous — Thu, 17 Feb 2022 10:15:41 GMT

Thanks.

Seems a rather bizarre business decision to allow the EE brand access to a BT branded upgrade that is denied to actual BT customers. The mechanism obviously exists to upgrade, so hard to comprehend the thinking. But then much of what BT do leaves me scratching my head!

Re: Sports Mobile App Upgrade

DarrenDev — Thu, 17 Feb 2022 10:30:30 GMT

I believe it's a market cannibalisation thing. Check Google for a description.