This topic

Ads on EETV

zulu17 — Thu, 30 May 2024 08:13:11 GMT

Reading This on Ofcom site

Some advertising supported content producers have expressed doubts about multicast as, for them, being able to deliver personalised advertising is a key part of the business model. New innovations mean emerging multicast technologies could support personalisation through techniques like Dynamic Ad Insertion (DAI), in which the main stream is encapsulated in multicast but there is the potential to ‘stitch in' ad content locally. Ads are delivered in parallel with main content (lower bitrate as slower delivery) and in advance of the ad break; and are then played out from local storage during break. Since the ads are pre-loaded, they are always high quality. BT TV already pre-loads ads in a similar way.

Re: Ads on EETV

DarrenDev — Thu, 30 May 2024 08:31:08 GMT

Why do you think ITV were so keen to ensure you can't skip the ads in IP mode?

Re: Ads on EETV

naylor2006 — Thu, 30 May 2024 08:38:04 GMT

I assume if you sign up for ITV and pay for it you can fast forward ads?

When setting up EETV you are asked to sign into ITV, I always thought it odd because no other channel or service does at this stage.

It wasnt until I recorded an FA Cup game because I was out and wanted to watch it later did I realize why, I think there were nearly 8 ad breaks before the game actually started, was so painful to get through all that.

Re: Ads on EETV

DarrenDev — Thu, 30 May 2024 09:07:03 GMT

The subscription service only removes ads from the app - it doesn't change any behaviour for the channels or recordings.

Re: Ads on EETV

naylor2006 — Thu, 30 May 2024 09:25:20 GMT

No way! Thats mental.

Re: Ads on EETV

zulu17 — Thu, 30 May 2024 09:32:19 GMT

The amount of time effort and focus that YouView and its partners appears on ad placement ,and targeting over the years of EE TV / BT TV evolution is considerable and those diversions have undoubtably impacted upon delivery and quality of core broadcasting and usability functions which viewers really desire.

Re: Ads on EETV

Anonymous — Thu, 30 May 2024 09:55:58 GMT

@zulu17 100%

Re: Ads on EETV

Midnight_Voice — Thu, 30 May 2024 14:39:50 GMT

At least YouView didn’t spend time on tracking your children from room to room via multiple YouView boxes, a decidedly creepy suggestion Richard Halton once floated.

Re: Ads on EETV

zulu17 — Thu, 30 May 2024 20:42:58 GMT

Well @Midnight_Voice this article

https://uk.pcmag.com/youview/92994/youview-ceo-richard-halton-on-how-the-cloud-and-alexa-will-change-tv

did imply that YouView did spend time on tracking people movement via multiple boxes.

Nothing wrong with Youview coming up with ideas and possible uses. Really up to the controlling partners and clients to direct them to focus on the required products and services.

Re: Ads on EETV

Midnight_Voice — Thu, 30 May 2024 21:14:21 GMT

@zulu17

Thanks for finding that; I might have met with some scepticism otherwise. It was all a bit Jurassic Park, wasn’t it? ‘You were so preoccupied with whether or not you could do it, you never stopped to think if you should do it”.

But so much front and centre in that article never came to be. When did Alexa get quietly dropped? I know I always said I’d start being interested when Alexa could turn on a YouView box, and that simply never happened. And where did Power Over Ethernet go? The designated strand in our HDMI cables is now supporting eARC 😛

The T1000’s gone, retail YouView is gone, the YouView Community is gone….

’Two vast and trunkless legs of stone’…..

Re: Ads on EETV

Anonymous — Fri, 31 May 2024 08:04:10 GMT

Much like your posts on the old YouView community @Midnight_Voice / Roy, some of them need to come with instructions! 🤣

I factory reset the Pro Box last night and boxed it up to go back into storage, Even though I still have just under a year to go on my contract.

To be honest, I’ve just had enough of it. The entire service lacks responsibility, direction and understanding of what some customers want that would enable it to be a viable alternative to the norm as it was in the early days.

The absolute chaos of online systems and the left hand not knowing what the right hand is doing with the whole BT/EE thing is just the icing on the cake.

Any offer asking me to move to EE will need to be exceptional to get me to stay for the broadband, but I won’t keep EE TV either way.

Re: Ads on EETV

Midnight_Voice — Fri, 31 May 2024 08:36:28 GMT

@Anonymous

As on the YouView Community, my deliberately obscure references are prechecked that they can be Googled, and that (I hope) anyone following up will find the follow-up worthwhile. And yes, there are extra points for those who don’t even need to Google it 😛

I’ve always found YouView’s inability (or reluctance?) to make the platform what it should have become disappointing, but I have always found my YouView boxes reliable, such that they do what they are supposed to do, even though that isn’t what I hoped they would do.

We are now in a place where you almost don’t need the recording capability of the Pro box, and it will be interesting to see the proportion of users who go for the EE Apple TV instead.

But I’ve never wanted a BT or EE subscription; I’m happy with a Now subscription that is much more flexible.

Next decision point is August; now I’ve retired, I don’t need the bells and whistles 900Mbps BT Broadband with mobile backup that I have (not that it ever gets over 350Mbps in practice anyway). But how much slower will I still find acceptable, and will I stay with BT, or go elsewhere?

Re: Ads on EETV

naylor2006 — Fri, 31 May 2024 10:39:11 GMT

Indeed at home with use Apple TV box's in all 3 rooms where there are TV's, primarily they are used for everything, streaming our own content from a NAS plus also all the streaming apps out there are supported....in addition you can rely on the ATV box supporting 4K and all the HDR formats that exist (disclaimer, maybe not all incase someone knows an obscure one I dont know).....well the latest 4K model does. They are fantastic things and you dont need an Apple TV + subscription to use one which my mother keeps asking me! I think apple should have changed the naming of those to be honest.

In my main living room though I have the EETV box and whilst I do have Big Sport giving me NowTV Sky Sports and TNT Sports via Discovery plus I utilise the box more often for these channels. I have a young daughter, I cant always block time out during the day to watch footy so the box has been a godsend since I got it, I had Now and Discovery separately before but since combining via BT into Big Sport im saving a ton plus also having a TV Box. Now I can record football and watch it after her bedtime so long as I avoid the news which isnt too hard. Of course you can fast forward all the ads unlike when I recorded the FA Cup game on ITV and had to fast forward all the pre match stuff then watch all the ads each time.

For everything else pretty much we are just using Apple TV.

Re: Ads on EETV

Midnight_Voice — Fri, 31 May 2024 14:15:07 GMT

@naylor2006

Recording Now Sports is definitely a primary use case for EE TV.

I even recommend it to people on the Now Community who bemoan that you can’t do it there, and that the sports replays are ill-timed and badly signposted.

Its just not a use case that I personally have…

Re: Ads on EETV

naylor2006 — Fri, 31 May 2024 14:48:10 GMT

Ive never found an appropriately timed replace of a game on Now, Discovery Plus app usually has replay there but I feel more comfortable having it recorded to the box.

Re: Ads on EETV

Anonymous — Sun, 02 Jun 2024 11:45:40 GMT

@Midnight_Voicewrote:
@naylor2006
Recording Now Sports is definitely a primary use case for EE TV.

Recording a stream is the only use case for EE TV.