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Cannot Activate HBO Max

AntRWells — Mon, 27 Apr 2026 00:10:21 GMT

Hi,

I recently signed up for EETV(Though still a BT Broadband custom) - And it says I get Now TV/Netflix & HBO MAX as part of my subscription. But, no matter what guides I follow I always end up at the HBOMax website, unable to login, or create an account(You need to pick a paid plan to do so).

So my question is, is the HBO Max App not free as I thought? I've tried using the QR Codes, and even the /activate page on HBO max.

If it is a part of my sub, could someone point me in the right direction?

Thanks.

Re: Cannot Activate HBO Max

DarrenDev — Mon, 27 Apr 2026 01:49:01 GMT

If you took an EE TV subscription with Sport, then you'll have access to TNT Sports and can activate via My BT.

If you have a package with Now Entertainment then you need to activate via Now TV.

Check the following post for details:

https://community.ee.co.uk/t5/TV/TNT-Sports-or-HBO-Max-read-this-first/td-p/1610026

Re: Cannot Activate HBO Max

Kodikid — Mon, 27 Apr 2026 08:41:21 GMT

You dont actually get a HBO max subscription .

You do get access to HBO content through your now tv subscription.

If you have TNT sports then the only way to watch it is through HBO max but again you can only watch the sports and nothing else

Re: Cannot Activate HBO Max

DarrenDev — Mon, 27 Apr 2026 09:29:54 GMT

@Kodikid A Now TV Entertainment subscription includes HBO Max content within the app, but also entitles the user to a HBO Max (standard with ads) subscription to use that app too.

Re: Cannot Activate HBO Max

Kodikid — Mon, 27 Apr 2026 10:16:28 GMT

Yes but my point stands..you need an actual HBO subscription to access content on the HBO app.

Yes you can access HBO content through now tv. But that's through the now app.

Re: Cannot Activate HBO Max

DarrenDev — Mon, 27 Apr 2026 10:27:50 GMT

You didn't read my comment @Kodikid - Now TV Entertainment subscribers can request an activation link for HBO Max, to allow a direct login to that app. i.e. an actual HBO Max subscription.

Re: Cannot Activate HBO Max

Hunter2660 — Mon, 27 Apr 2026 20:57:41 GMT

It's the same with Now direct. You can access the HBO Max app after contacting Now for access. But I don't see the point if you have a Boost in place as the app is riddled with ads.

Re: Cannot Activate HBO Max

DarrenDev — Tue, 28 Apr 2026 02:45:30 GMT

There is a little more content in HBO Max than Now TV, and HBO Max movies in the Now TV app require the Now Cinema add-on, however they're free (with ads) in HBO Max.

Re: Cannot Activate HBO Max

Hunter2660 — Tue, 28 Apr 2026 12:20:04 GMT

@DarrenDevwrote:
There is a little more content in HBO Max than Now TV, and HBO Max movies in the Now TV app require the Now Cinema add-on, however they're free (with ads) in HBO Max.

And I think the "with ads" is the killer. If you don't mind settling for continuous interuptions ok. Personally I'd take a Cinema sub for a month and watch any movies I'm interested in ad free.