Well if and when you go to Sky and you come to the end of your contract, you will find exactly the same happens again. Sky will not offer you the same deal as a new customer gets to renew/extend your contract.
My house insurance company always gives new customers a better deal.
My building contents insurance company always gives new customers a better deal.
My Car Insurance company always has a better deal for new customers.
My energy company never says ,hay man your 12 months is up we can do the next 12 months far cheaper.
It's a common fact that all these companies know that the majority of customers are far too lazy to bother changing companies so are only interested in offering beter deals to new customers.
Loyalty went down the pan many years ago. Just spend 10 minutes or so whenever a contract comes up for renewal and you can save £'s and £'s and £'s every year.
I'm just waiting for even more competiton from companies/utilities that I deal with.
This year I have rejoined SKY TV @ 1/3rd off for 5 years, changed my energy supplier, changed my Car Insurance and in January the house/contents will be changed or not renewed and I will probably sign up as another new customer with the same company.
Opportunities are there, use them to your advantage like they use you.
Just wish the water companies had some competition.
Realistically, the number of years that you have previously been a customer of theirs makes no difference. They have already got the money from you for that. What matters is how much money they can get from you over the next 12 months. They are a big multinational business, not a small family company.
Just like the insurance companies, loyalty does not get you a discount. Threatening to take your business elsewhere and meaning it does get you discounts.
If you haven't already done so, ask for a MAC code. BT will contact you a few days later by text and/or email, and that will contain a new phone number. If you phone that, you may find they are willing to offer you a bigger discount. But realistically, if you are asking for a substantial upgrade to what you're on at the moment, you are going to pay more for it.
I have never switched to Sky. That's partly because I don't like News International, but mainly because, once you've passed any initial discount period, their TV service is horrendously expensive. Unlike Sky, I believe in cheaper.
They're just having a larf !
One day it may dawn on them that Customer Loyalty is worth cultivating, but until then Switch, switch, switch is the name of the game .
Most people are reluctant to switch. Those that do intend to switch will phone BT and will be offered discounts to stay; the discount will be big enough to make it not worth the effort of switching. Those people who hadn't even thought of switching will end up paying the full price.
BT will have worked out that this business model earns them a lot more money than offering a big, permanent, price cut to all existing customers. They are not stupid.