Well if and when you go to Sky and you come to the end of your contract, you will find exactly the same happens again. Sky will not offer you the same deal as a new customer gets to renew/extend your contract.
My house insurance company always gives new customers a better deal.
My building contents insurance company always gives new customers a better deal.
My Car Insurance company always has a better deal for new customers.
My energy company never says ,hay man your 12 months is up we can do the next 12 months far cheaper.
It's a common fact that all these companies know that the majority of customers are far too lazy to bother changing companies so are only interested in offering beter deals to new customers.
Loyalty went down the pan many years ago. Just spend 10 minutes or so whenever a contract comes up for renewal and you can save £'s and £'s and £'s every year.
I'm just waiting for even more competiton from companies/utilities that I deal with.
This year I have rejoined SKY TV @ 1/3rd off for 5 years, changed my energy supplier, changed my Car Insurance and in January the house/contents will be changed or not renewed and I will probably sign up as another new customer with the same company.
Opportunities are there, use them to your advantage like they use you.
Just wish the water companies had some competition.
