The only sports that are ever promoted on the channel are Football and Rugby with every other sport being pushed to redicilous late night slots. Shows like "SportsHUB" which advertises talking points in all weekends sports only talk about football. Even shows that are constantly in the top 10 ratings for the week, like the UFC are never advertised or featured on shows like the BT Sports Panel and shown at the earliest of 10pm.
It's the complete opposite of what was promised by BT when they where promoting this new channel and certainly not with the £13 a month.
Welcome to the forum. Given that BT Sport is a commercial venture and not a social service, surely the question should be which sports do the customers care about? BT have invested huge sums in BTS, particularly in football (way too much in the opinion of many, mostly football haters). It's a financial gamble and only time will tell whether it comes off or not. One thing is sure though - the chances of success will be bleak if maximum investment is not matched by maximum coverage, so best to get used to it or vote with your feet.
I understand why they are so focuses on football advertising like they should be, but they can advertise other sports that do well viewership whys. Football would be by far my favourite sport but i enjoy watching certain UFC events but it's hard to know when the events are on or if any fighters known are on the card because they've never been advertised on BT Sports. The UFC also seems consistent in the ratings despite the BT never advertising it or it ever being shown on the Panel show. It seems the £15 a month is being spent on football.
But don't all broadcasters highlight a small proportion of their total output? The mainstream terrestrial channels give great prominence in overblown trailers to soaps and reality (a total misnomer if ever their was one) but precious little to what might generally be termed serious. To be sure of catching everything of personal interest it's necessary to scan the listings, BT Sport included.
One factor to bear in mind is that BT appear to rate UFC programmes as 18.
Thus it is unlikely that they will be broadcast until after the watershed.
Similarly featuring 18 content programmes showing trailers or promoting them pre-watershed may have some restrictions.
Whether they warrant an 18 rating is questionable.
At least there is quite a lot of UFC on the BT TV on demand in catchup.
From what i heard is that BT only inherited UFC from their aquisition of ESPN and as a result has relegated it to very late night slots and doesn't promote it. Although the 18 rating BT has given it prevents it from being fully aired before 9, it doesn't mean it can't be advertised or talked about on the Sports Panel show as it has been done (Very briefly) before.
UFC is still one of the highest viewed Sports on the channel constantly being in the top 5/10 weekly despite being aired at 3 am and no promotion, where as other sports like Moto GP and NBA(which i am a huge fan of) are giving great promotion on both adverts and on the panel show, despite attracting far less viewers. They even promoted the Geroges Groves and Carl Forch fight on the panel despite Sky having the right to the fight.
I believe that the existing ESPN deal that BT would have inherited ended last summer and that BT obtained a new 3 year deal from August 2013. BT are also reported (last month) to have secured shared rights to cover the EMEA and Asia bouts that the UFC are promoting to local free to air channels (Channel 5 in the UK).
The UFC thing is very weird on BT Sports. It's odd because most people would record the fights because of the late timeslot yet it's still one of the highest rated shows on the channel which is puzzling as to why BT continues to relegate the show to silly timeslots. I was watching Beyond the Octagon and the presenters where even talking about how the show was being treated.
The watershed thing obviously isn't an issue as UFC London was shown on at 7 o'clock.
What about the Countdown shows which hype PPV's but air at like 2 am. They're not advertised before 12 am and BT Sports Panel either mock or ignore the sport