Sky have paid £4.2bn to secure the rights to 126 matches which will be shown as follows:
- 28 matches on Saturday at 12.30pm
- 28 matches on Sunday between 1.30pm and 2.15pm
- 28 matches on Sunday between 4pm and 4.30pm
- 28 matches on Monday at 8pm (max 18) or on Friday between 7.30pm and 8pm (max 10)
BT Sport have paid £960m to secure the rights to 42 matches which will be shown as follows:
- 28 matches on Saturday at 5.30pm
- 6 matches on midweek evenings and 8 matches on Saturdays
I don't rate the 5:30 on a Saturday a good slot. Anyone who has been to a 3:00 kick off will still be on their way home.
The 5:30 slot gets more viewers than the 12:45 slot for the same standard of games.
It is about time BT got the comms part of their business right customer support etc before they spend even more money which will increase customers costs, I bet it is spread so even those among us that never watch sports contribute to the expenditure.
I don't think this is bad business for BT.
When you look at the offering they have now for football .... FA cup, euro leagues, champions league and premier league, then look at what they have paid overall for those rights they have done ok. SKY have overpaid for this imo, I am sure it will result in another fee increase for SKY customers, one of the many reasons I cancelled SKY and moved to BT.
Will be interesting to see if BT now go in for the upcoming La Liga rights. Especially as I would assume they bid for some of the Prem League packages that Sky won and so now have slightly less football than maybe they were hoping for.
An analyst was just heard on the radio, commenting on the money BT and Sky will be spending on football. It went something like "BT will be alright, because they can just absorb the extra cost by increases in line rental".
It will be a hassle, but this is the spur to start migrating email addresses so I can leave BT for good.
And of course none of the other companies will ever put any of their prices up (and I am not talking just about sports subs).....lol