Been a while since I looked at this.
After 348 days, for some reason my connection restarted with a lower DL sync speed but with the same profile. Same IP but new value for INP = 57 up from previous value of 54.
So, summary is:
Sync speed = 47174, Profile = 43000, Avg DL speed test = 41338.
%-wise we have: Profile = 91.2% of Sync speed; Avg DL speed = 96.1% of Profile.
These are now nearer to what I would expect; before I couldn't reconcile the % drop from Sync speed to Profile.
However, bottom line is that I've still lost around 5Mbps real world download speed simply by re-contracting, when I was specifically assured that my connection would not be affected in any way.
Not much chance of getting anything done about this, as I'm well within the estimated speeds for my connection, so I'm stuck with this for 18 months (they refused to renew for 12 months this time). With hindsight I wish I'd switched to a Sky deal (we already have Sky TV) when my previous contract was up. I'd have only dropped a few more Mbps and saved a load of cash. Lesson learned.
Thanks for all your input on this.