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Staceh
Contributor
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Message 1 of 2

Existing customers getting a bum deal

Why are existing customers not offered the same deals as new customers, surely it makes sense to keep your existing customers happy?

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gg30340
Distinguished Sage
Distinguished Sage
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Message 2 of 2

Re: Existing customers getting a bum deal

If it made financial sense to retain customers you can bet the bean counters would be making BT offer deals to existing customers.

 

BT like many other ISPs would rather not offer any good deals to retain its customers because they know that the vast majority will just stay regardless and probably not even look for a better deal in the first place.

 

Because all the ISP seem to do this they know that for every customer they lose they will attract a new customer from one of the other ISP. It's swings and roundabouts to them.