Why are you wanting to set up BT Premium email?
https://www.bt.com/help/email/what-is-premium-email-and-how-do-i-get-it-/
Have you tried section 7 of the above link?
Were you a BT Broadband customer and if so did you not have a BTID?
Were you given a BTMail email account from somebody's BT Broadband account?
If you were did you go through the "gift email" process. see link and sub link "how to create and gift etc.