Is BT profiteering from Coronavirus? Having to stay at home we thought of renting a movie but noticed £15.99 rental on some early release movies. E.g Emma. But there are others.
This is a total rip-off and BT should be ashamed in my opinion and is taking advantage of the the Coronavirus outbreak when people are being asked to stay at home.
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It’s the same across all platforms - not a bt thing. I think the film studios are trying to recoup similar to cinema profits from each purchase.
That’s a good point. But why not buy the movie rather than rent for £15.99? This would seem more reasonable.
Is BT profiteering from Coronavirus?
The prices were the same before the outbreak as now.
You might want to look up the definition of profiteering Here :
Profiteering : the act of taking advantage of a situation in order to make a profit, usually by charging high prices for things people need.
No one can go to the cinema currently so this is a way for people to see some of the movies that would have been showing if they want.
It is the same price and movie offering via BT, Sky, Prime Video and iTunes.
In 3 - 6 months time following what would have been the cinema release window, you will be able to rent and buy these films at the normal price if so desired.
I believe they have priced these movies at around the approx. cost of 2 standard adult cinema tickets (excluding discounts like Vitality or Cineworld monthly passes).
This is how one of the US media sites reported the move by Universal Pictures
Since you can’t go to the movies, Hollywood is scrambling to figure out how to bring its movies to you, even if it means upending deeply entrenched business models. With theaters across the globe shut down due to the coronavirus pandemic, Universal Pictures will be among the first to jump into the breach, taking the unprecedented step of making three of its current releases available for at-home viewing starting March 20.
The Elisabeth Moss horror film “The Invisible Man,” the satirical thriller “The Hunt” and Focus Features’ period dramedy “Emma” will all be available to watch on a wide variety of on-demand platforms starting Friday, at a suggested price of $19.99 for a 48-hour viewing window.
For the Uk market a price of £15.99 for a 48 hour window appears to price for those 3 movies
Thanks guys, I was not aware of this evolving situation and now understand the reasonings. Cheers.