It starts from when you place the order, I believe. I base this on the fact that I got the "Thank you for arranging a new contract" letter along with the "Thank you for selecting to take BT Sports" letter through the letterbox yesterday. It takes about 10 days from when you place the order for the paperwork to come through...
Just renewed my BB. Think I have to re subscribe before 31st July 2014 to keep the sports channel, going by the paperwork.
I spoke to BT sales this morning to re-contract my Infinity 1 for another 12 months although I am only 4 months into my present one.
They said I couldn't do it as I had to wait for BT sales to contact me nearer the August launch with an offer of a new 12 month contract.
Seems to be a ilttle bit of confusion all around.
That's strange! Did you explain that you wanted BT Sports or that you wanted to re-contract? If you tell them it's for BT Sports, they should take care of it for you...
If you only have 8 months left on your present contract, you need to renew. Have a look at the first question in the bottom half of this page.