@mixstar It's done that way to maximise revenue from customers and advertisers. They will of course say that most customers enjoy more than one sport etc, and structuring their prices for such a wide choice may not be as easy as you think.
Hey @Andy005, I’m fully aware of why it is the way it is. The introduction of NOW sports is miles better than how the sports situation was, £30/month for 1/2 channels was a total rip. Watching cricket then changing to rugby half way through nearly sent me to my grave. But, paying for channels you never watch is another rip, whether or not it will change who knows but it should.