I was just wondering if programmes from the NOW tv subscription, like sky cinema movies, when viewing them on demand are streamed from the now tv servers, so limiting them to 1080p with the boost add on, or are they streamed from the bt servers, thus allowing 4k streaming?
I know the live tv is limited to 1080p with a boost add on but I am asking in regards to the on demand content.
NowTV is a maximum of 1080p at the moment
The Now App content would be provided by Now and would be available to those with the appropriate Now membership (irrespective of whether that membership is billed by BT or direct with Now).
With a BT Tv subscription the subscription Now live channels are also provided as multicast channels and are recordable on a suitable BT TV box.