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@bradt2k3 The Max HD plan doesn't come with the BT Sport UHD channel included. It's normally offered to customers who don't have a fast enough connection for the Max package.
What broadband speed are you getting?
Although I don't have a 4k UHD TV.
My package says the exact same.
BT TV Max HD
Up to 80 Freeview channels
50 Premium entertainment channels which includes 9 Kids channels and access to the BT Ultra HD channel
Watch TV on the go with BT TV App
Catch up on the best shows with BBC iPlayer, ITV Player, 4oD and Demand 5.
I would of done the exact same as you and ordered a BT Ultra HD box.
Very Confusing. They want to get this sorted.
I went through all this - the website let me upgrade my subscription to UHD and order the UHD box.
After two months of it not working they gave up saying there was an error on the website and UHD should never have been offered.