You need 5 Mbps to stream HD video. Let's say 10 Mbps to be comfortable with others using the network. What percentage of your customers have bandwidth that low?
I don't want to argue, I just find it commercially reprehensible to be marketing products like that today.
Like has been posted earlier I literally cannot think of any tv provider in the UK that includes HD as standard in their packages, it's an extra cost with any tv provider
I have never paid for TV in the UK before, other than for streaming services. Yes, Netflix does have a cheaper SD plan, but Amazon Prime doesn't (there may be some older films still in SD). I subscribe to Mubi, and they're all in HD.
The only TV platform in the UK I know of that allows you to access all linear broadcast channels in HD currently is Sky Glass.
But by "all" I mean all of the channels on the platform, not all channels available in the UK. Then you can only watch through their TV and instead of charging you £5 a month for HD, they charge you £5 a month to skip the adverts because you can't record... 🤣
UHD and Dolby Atmos where available? Extra £5 per month. Watch in another room? £50 for a box you never own and £10 per month.
Every service has foibles, but £5 per month to get some extra channels in HD is at the cheaper end of the pay TV scale when compared to some services.