Will be interesting! Doubt they will send stickers out like On Digital did when re branding to ITV digital back in the day! Maybe multicast free to air channels coinciding with this development? Perhaps it has been brought forward due to Virgin’s stream box being unveiled yesterday.
I know some prefer official announcements, so here you go: https://newsroom.bt.com/revealing-a-new-bt-which-really-means-business/
Don't worry - it won't have any impact for now.
There are new products and devices being worked on that will be launched under the new brand, but everything you have already will continue to work (and the BT TV Box Pro will continue to be our flagship product).
You might see logos and colours changing, and you may be asked to update your logins to apps, but nothing that will interfere with your use of BT products.
Yes, it looks a bit empty. Not as many channels as Virgin’s new stream platform, no Apple TV app etc.
Nothing like a rebrand!
It will either all remain the same with a logo and colour change with some slight menu tweaks to make it look different, keeping it a budget viewing option.....
Or some money may be invested to enhance the product to try and compete with the likes of Sky & Virgin.
All will be clear eventually, as with all these announcements it's always 18 months before anything happens.
Wonder if we wake up to the LED being green or yellow coloured following an update (that’s if the EE brand logos remains the same etc)?
Having worked in the industry any stock will be rebadged if BT want to pay for that, otherwise they'll be shipped as BT until stock is exhausted.