UKTV have today rolled out a rebrand, more details here: https://corporate.uktv.co.uk/news/article/uktv-play-unveils-rebrand/
Possibly of more interest is the update to UKTV Play and the addition of HD content from November.
The rebrand comes ahead of the introduction of HD content to UKTV Play, allowing UKTV Play viewers to view their favourite programmes such as Stacey Dooley Sleeps Over, Bangers and Cash, MasterChef Australia and Big Zuu's Big Eats in full HD quality for the first time.
From November, new content added to the service will be available in HD (720p and 1080p) delivered via adaptive bitrate streaming. Back catalogue content, for which a HD master exists, will be re-encoded in phases from mid-November onwards.
I assume this will apply to BT TV, hence the share.
I think it already has.
Some reported a while back that since the IP mode firmware went live, UKTV was in HD. Perhaps we were silent guinea pigs for it?
Definitely a much welcomed addition though.