BT trying to get me switch to EE - why?!

[jaybeetoo]

BT keep sending me emails trying to get me to move to EE even though I’m mid contract.

I checked out the EE deals they were offering and all of them (including the same speed) are more expensive than I’m currently paying BT.  New EE customers get exactly the same deal as BT are offering me.

I’d expect some incentive to move, and not to be charged more for doing it.

It doesn’t make any sense (apart from more profit to BT)

I’m a happy BT broadband customer but sometimes they do things that just defy logic!

[Chris__S]

Hi @jaybeetoo Your broadband and contract will only change when you’re ready to move to new EE.  We recommend moving to new EE so that you can get the best experience from us.

Chris S

[sabian]

Hi,

Sorry you will need to explain what the benefits are as I don't see any. I'm happy with the service I'm getting from BT. I am too being sent emails about moving to EE, but I refuse to do so as the package is more expensive. My contract ends next year and my current contract can't be renewed. I'm guessing this is BT's way to try and force their customers to EE 

[Keith_Beddoe]

You can simply stay out of contract, and go onto a rolling month basis with BT, you would not be disconnected. You would just lose any existing discounts, but it may still work out cheaper.

[iniltous]

No one is forced to EE from BT , but EE is the preferred brand of BT Group for residential customers , so if your current BT deal is better than the EE one being offered, stay put , eventually when your current BT deal reaches the end of its minimum term ,( and  as stated, discounts etc are removed ) chances are there will be better EE deals than the BT one ( especially on an outside minimum term contract ) but ultimately it’s your choice , stay with BT if that’s your preference…..

The BT Group aim is for the BT brand to only be associated with business customers , and EE associated with residential customers , and ‘encouragement’ to voluntarily switch to EE is inevitable.

[Crimliar]

Sure, no one is forced, but I'm getting those regular emails encouraging me to switch to EE too.  And the same service is a touch more expensive.  Yup, I'll stick with BT until my contract ends or there's a more enticing offer from EE (Black Friday maybe).  But an email every couple of weeks trying to get me, and I assume others, to change but for no benefit to ourselves is not encouraging, it's a little annoying!
At the same time, I don't want to create a rule that automatically moves these emails to the bin - just in case!

If anything, it demonstrates a lack of awareness and marketing skills on the part of BT!

[rbz5416]

It does seem somewhat bizarre that a year on from the official announcement that EE will become the home of residential services, that BT are still selling broadband to new customers.

[Colin_London]

I’ve had the same email. There is no incentive or reason to change. The offered full fibre deal is more expensive for no benefit of any interest. In fact the mobile deal is a disincentive - throwing lots of data at me that I don’t need in return for loss of EU roaming which I do need.

Still have 18 months to run on my BT contract. EE have to do a LOT better than this to persuade me to move, because at present I’m just going to migrate elsewhere at the end of the BT contract (seeing they are saying it is not renewable).

[ritchiebaby]

Its termed as an upgrade but your actually signing up for a completely new contract for another 24 months I just ignore it

[ritchiebaby]

...Yes and to get you into another 24 month deal