Charges for Renewing Existing Broadband Contract vs New Customer

[tech-otaku]

Hi,

I'm sure this topic has been discussed many times, but I'm interested to know what others think about my particular situation.

My current Fibre Halo 3 Broadband contract with BT is up for renewal in November. Recently, I received an offer from BT to renew my contract now for a slightly reduced price;

Broadband Renewal Offer from BT

 

What caught my eye was the wording about their Price promise;

Never pay more than a new customer when you renew your contract. No exceptions.

So, I checked out prices for new customers and while there was no Fibre Halo 3 on offer there was a Fibre 2 which appears to offer that exact same speeds and guarantees, but for a much cheaper monthly price;

BT Broadband for New Customers

Intrigued by their price promise, I called BT and was told that as I my contract doesn't expire until November, the  price promise is not applicable to me as I'm not able to renew my contract until then. When I explained that their offer was to renew now they simply reiterated what they'd said earlier.

Has anyone else experienced something similar?

Do you think I should push back and get BT to honour their price promise or have I completely misunderstood?

Regards, Steve.

[Kodikid]

Sadly Halo 3 is the hotel california of broadband 

Your price matched to the equivalent Halo 3 even though that is not available to new customers 

Be prepared to leave in November for a better deal.

[Anonymous]

@tech-otaku 

As above, you've fallen for a marketing scam that along with John Lewis' "Never knowingly undersold", is probably a hair's width the right side of legal. You have two options:

1. Spend hours on the phone arguing with BT's droids, who have been programmed to extract every penny they can from you & will promise the moon on a stick if you renew.
2. A month before your contract ends, use a cashback site to evaluate what's on offer elsewhere & just place an order with them. 

IMO, life is far too short for option 1...

[tech-otaku]

@Kodikid 

Thanks for this.

Sadly Halo 3 is the hotel california of broadband 

I can checkout any time I like, but I can never leave?

Be prepared to leave in November for a better deal.

That's what I was thinking.

[tech-otaku]

@Anonymous 

IMO, life is far too short for option 1...

Agreed and thanks.