If the best price BT can do is much more expensive than the competition, even after negotiating then switch , that makes perfect sense , anecdotally your experience seems different to many others who call , and ‘retentions’ offer to match the new customer price or get pretty close …the bugbear normally is those that have Halo add ons , that inflate the price .
As far as a set price that everyone pays , no new customer prices , no special deals for those that haggle, but that’s not how the industry is set up .
You probably won’t know , many years ago BT were not allowed to charge anything other than the list price , whilst the competition could offer any sort of price variation they liked ……once BT market share , which is now no more than leading competitors like Sky and Virgin , they had that particular restriction removed, expecting BT to be still restricted when other are not would be ridiculous…..so BT are in effect simply doing what the competition has been doing for years
