Allison Kirkby, CEO has stated that BT and EE can co-exist with consumers choosing who to stay with. Her argument was that older consumers identify with Busby and Beattie advertising campaigns and strengthening a feeling of trust in the BT brand. This is interesting as my contract is up for renewal and talking to an agent the philosophy was BT for business and EE for residential contracts. Does this change the landscape and will EE brand offer cheaper prices as an incentive to move? Plusnet is also in the rebranding. Interesting and also confusing times for EE/BT.
