@orozz One can demonstrate the actual desire to switch is real and Retentions undoubtedly will come back with a better offer, but it will still rarely if ever be the same as a brand new customer deal and you certainly won't get a Rewards Card of any significant amount to offset the overall cost. Of course this won't matter to many and they'll be just happy to get a few quid off a year. My ISP offered me 900mbps broadband for £1 a month less than my 500mbps, but that was still £9 a month more than a brand new customer would get with another ISP. Not only that, I don't need 900mbps and I'd argue the vast majority of customers probably don't need that sort of everyday speed anyway.
The whole thing is just a ridiculous merry go round year on year, higher paying customers subsidising social tariffs and discounts for new customers and then everyone paying to apparently reinvest into the network and of course deliver large dividends for shareholders and ex employee company pension schemes. It'll never change.
