So on my account it says I can renew my contract now at the same price but in the small print it says you will never pay more than a new customer, but on check out the price is the same but a new customer can get the same package for around £3 less
does your existing package include the use of home phone? if so does the new package which are using as comparison also include phone?
if packages identical then try retentions and see if you can negotiate a deal 08007831401
I suspect it's actually halo vs non halo from the wording again