BT TV renamed as EE TV

[silverbantam]

Why the hell has BT TV been renamed as EE TV.

Surely EE should be being renamed as BT because BT has a better brand name than EE.

[Midnight_Voice · Accepted solution]

@silverbantam 

Bit late now…

[DarrenDev]

That is your opinion @silverbantam, which is a good thing.  We're glad you have a positive opinion of BT.

Research has unfortunately shown the opposite.

[silverbantam]

Maybe it’s to do with my age.

It was BT that took over EE and not the other way round?

so it’s just a branding issue?

I was hoping EE mobile was going to be renamed BT mobile.

[Midnight_Voice]

@silverbantam @DarrenDev 

So the leopard can change its name, but can it change its spots?

Hermes rebranded as EVRI, but doesn’t seem to have changed the culture that trashed the name Hermes, so now they are just trashing the name EVRI 😢  

So is it that BT is now going to do something different? Or is it that BT actually have changed already for the good, but the public perception has stubbornly refused to swing round and give them credit for it?