To answer that specific question - Freely is a totally separate service, that we knew about when putting together our IP channel offering. There are only very loose comparisons between the 2 - just because channels may become available on Freely, it doesn't mean they will to us, and vice versa.
The delivery will be different for sure, and I expect the content rules will be significantly different too (e.g. I would be very surprised if you'll be able to skip the ad breaks on Freely). Time will tell.