Oh dear

[Kodikid]

Well after 3 years of insisting that EE is your only choice of broadband and that BT will be for business only it now seems that this is not the case and you're very welcome to stay with BT as they've changed their mind over this strategy. 

Wonder when this will filter down to the call centre staff who undoubtedly will deny any changes .

[MZone]

I just renewed my home broadband with BT after reading all the issues with people migrating from BT to EE I didn’t want to risk moving over. Let’s hope BT will now release an updated router to replace the smart hub 2. 

[Kodikid]

Or they could up their game and rebrand the EE wifi 7 hub as a BT router .

Either way the current embarrassment of a router the now pre historic SH2 has to be replaced. 

[WSH]

If you read the EE forum, there appears to be significant short-comings with the EE Hub.  It sounds as though it is even more locked-down than the SH2.

[Crimliar]

With this, all the special renewal prices I've been offered have gone up in smoke. With those offers being a 25%+ discount, suddenly BT/EE seem expensive again! *Based on those offers, I almost renewed early a couple of days back, but I held off, wondering if they could go even lower!

[edbostan]

It's one nightmare of marketing strategy. I always thought EE was mobile phones. Then my TV was moved to EE while I have BT Broadband. Plusnet is dropping their landline service so do subscribers choose BT or EE if they need a landline service? When my broadband contract soon ends negotiating will be interesting.

[chrisjp]

Apparently this change of policy is at the behest of BT's new CEO.
It wasn't so much the rebranding that made migration to EE unpopular. It was the hash BT often made of the migration, the fact that the better deals promised to migrating customers often didn't actually materialise, and the incentivisation of BT's call centre staff by commission for each customer they converted to EE, tempting them to exaggerate the advantages of converting to EE.
Lets hope the new CEO puts a stop to these sharp practices and gets BT to provide good customer service in future.

[WSH]

It’ll depend on if the techniques being used by sales are bringing in more money than they’re costing.  If it is, it will not improve.  If BT are losing significant customers, as I suspect they are, then there is hope.

[Kodikid]

The article I read claimed the exodus was being scraped because it was confusing and alienating the older generation who associated BT with broadband...bit patronising 

[WSH]

Of course it was confusing us old’uns, (despite the fact customer loyalty no long counts for …, so who gives one about the old’uns).

Not going to admit it’s because we’re losing customers, are they?