Company’s that are trying to break into the market are not likely to gain too many customers unless the price they offer is compelling, but , some of the pricing smacks of desperation, desperation is often followed by bankruptcy, many of these Alt Nets business plans require significant take up ,so low pricing is required, industry analysts suspect most won’t actually survive, and being taken over is the likely scenario.
As far as BT offering half price for 6 months on a 24 month contract, on Fibre 2 , if that has a monetary value of £90 , (£15*6 ) then it’s equivalent to £3.75 over 24 months , would a reduced monthly fee from £30 to £26.25 be more appealing , the saving is the same , perhaps some would appreciate the saving paid over a shorter period, especially if the saving period is just after Christmas and during the expense of winter heating bills etc , so the question is , why is getting a £90 over 6 months instead of 24 months a problem to you , as you are not a BT customer , it doesn’t matter to you ,this type of short term discount may not suit you , it may suit others though
lets hope your ‘local’ company doesn’t run out of money before it gets to your street
