Haven't you heard the latest?
BT and EE offer great value and real certainty. You can increase that certainty the more you buy.
I think like many businesses, BT will try a variety of price points with different customers to try and get you to bite, so if you login and see this "bargain" at one point, the next time you login and see a lower price, you might be more tempted.
For example, my "upgrade" price for Halo 3 is £1.83 after the most recent price rise, taking the overall price to £34.99, a mere £32 less than you are being offered.
If you didn't know any better, you might take the £66.99 and BT will love you forever. If you do know better, log in again in a few days time and the price will have moved again, this time in your favour.
