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NickBS
Media event for EE this morning so we might get some idea of future plans/changes.
If you want to keep up to date, it’s worth following an analyst called Paolo Pescatore on socials as he will be there.
Here we go then...
Marc Allera, CEO of EE, commented: “Today we’re incredibly proud to be launching a new platform for the UK, open to anyone and everyone – that will transform our customers’ experience beyond connectivity. With an EE ID, customers nationwide will be able to access a wide range of exciting new products, services and experiences across new sectors – easily and conveniently, in one place. We are also evolving the EE brand, while at the same time doubling down on great new connected products, with the launch of the fastest broadband, best value convergence, and exciting new TV services.”
On TV specifically, including the Apple TV bit I was interested in:
EE is offering a range of flexible content and set-top-box options:
The EE TV Box Pro with multi-room, due to launch in the coming months and allowing customers to get the viewing experience across their home.
The EE TV app is to launch on Apple TV 4K with a TV guide offering a live TV experience as well as an EE branded remote. In addition, the Apple TV app will be available on EE’s set-top boxes.
The existing BT TV service will be rebranded to EE TV in the coming months.
A new era for an updated brand
The new EE brand will launch with the biggest marketing campaign since EE launched in 2012. EE’s marketing approach will focus on four customer needs: Game; Home; Learn; and Work – with a revamped products and services portfolio marketed under these four key areas, and dedicated hub pages launching on the EE App and online The nationwide campaign will lead with three separate TV adverts and launches on October 20th.
As EE evolves, BT will offer a more focused portfolio including standalone broadband and landline services, along with supporting vulnerable customers across a range of programmes and social tariffs. Starting from next week, BT customers will be offered the opportunity to join new EE, as they renew, or upgrade.
Full details here, I'm sure more will arrive over the next few days and weeks.
Official press release here: https://newsroom.ee.co.uk/ee-enters-new-era-with-biggest-brand-launch-in-a-decade/
After over a decade spent as the UK’s biggest and fastest mobile network with UK market leading full fibre broadband, EE is broadening its horizons from traditional telecommunications services, and transforming this household brand ready for a new and exciting era as the UK’s largest subscription business. Built on the fundamental ambition to become the most personal and customer-focused technology brand in the UK, EE will share the news with the nation this Friday in the biggest brand campaign the business has embarked on since it first launched in 2012.
New EE promises to inspire and free the innovator in everyone so that we can all find out how good we can be. This promise will be achieved by offering customers the best performing network to build their lives on, brilliantly simple tools to improve everyday life, personal and inspirational service, and a long-term commitment to a rewarding relationship with each and every customer.
Can't answer those questions yet, we will find out over the coming days/weeks/months.
But that is definitely a different Pro and Multiroom box...
