How about a system where you can buy a set of credits valid for a month (30 days) that allow you to watch the premium content of the on demand films. At the moment the cost of these films are somewhat prohibitive on a pay per watch basis at £4.00 to £5.50 a film whereas you can get unlimited new release film rentals from the likes of lovefilm for £15.99 a month and can normally view 24+ movies per month.
A similiar pricing system to lovefilm would be good where you could say buy 20 film credits for around £15 for the month which I am sure a lot of people would be happy to pay. This could then be a viable rival to the likes of sky movies and the DV rental firms.
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