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Merger with Ee

Merger with Ee

0 Ratings

May i suggest that BT should now be known as BEET to reflect the merger with EE

3 Comments
clrxb44
Newbie

And as a BT pensioner how about discount for your ex workers thanks

Scooby300
Beginner

I think they should be called Betty 😬

nick_london
Contributor
They are keeping EE and the brand for some time. It's worth running two brands, the EE brand can be related to people who do not want or need BT fixed line services, BT Mobile can be associated with fixed line customers who want to bundle all 3 or 4 services together. EE,Plusnet and BT target different types of customers and it's vital they get this right. By using different brands and different pricing structures, they are able to target a wider audience and maintain market share much more easily. I wonder if they will launch plusnet mobile?